Hey, I’m Eyal Biton, and for the past 20 years I’ve been building e-commerce sites – what we call online stores. Every time I finished building a client’s online shop, we’d reach the marketing and sales phase, and I was the first person they’d turn to for help. Sure, I studied business administration and marketing, but back then the internet wasn’t really a thing yet. Still, the clients themselves taught me tons about what worked for them and what didn’t, what drove good conversion rates, what conversion rates even were, and so much more. And yeah, I managed to launch several sites that turned their owners into millionaires.
When the Excitement Turned to Frustration
When I noticed I was really good at this, I set up my own online store focused on my hobby – 3D printers. In the early months, the site was small and I had all the enthusiasm in the world to help and answer everyone’s calls, sometimes even spending half an hour coaching people. There was even one time I was on the phone for 3 hours. Time passed, the site grew to thousands of customers, and I found myself answering the same questions over and over again – on the phone, in emails, on WhatsApp. I started feeling like a parrot.
The Moment I Decided to Clone Myself
As soon as AI emerged, I decided to clone myself so it could work in my place – answering questions, selling to customers, taking the load off me. If it got stuck, I’d always be there. And that’s what happened – I built my own personal chatbot that answers, sells, and advises. Pretty quickly I saw what amazing work it was doing, and I decided to rebuild it, but this time in a way that could serve hundreds of sites and businesses. I had no idea what I was getting myself into – building a chatbot Ai for one store is worlds apart from building a SAAS system that serves hundreds of businesses at the same level of quality, availability, speed, and more.
A Year of Building (And My Son Doesn’t Want to Hear About It Anymore)
After a year, I finally finished. If you ask my son… there’s no such thing as “finished,” and he knows what he’s talking about – he’s been coding for 6 years and he’s 22. Sorry for bragging but I’m a proud dad… 🙂 Anyway, I took all my knowledge in marketing, sales, personalization, persuasion techniques, and creativity, and created Tuki – which is the least parrot-like thing you’ll ever meet. It’s smart, dynamic, a next-generation AI agent.
The Things That Really Got Me Excited
Okay, so after I finished building the system, I got excited about things I didn’t expect. At first I thought I was just building another chatbot, but what happened was it simply learned all the products automatically, every single product, and knew how to answer people accurately and quickly about questions that even I sometimes had to think about for a second. And the coolest part – it actually measures how many deals it advanced. You see it in the panel, not just “people are talking to me” but exactly how many people it moved forward to making a purchase.
I built it so you install a WooCommerce plugin and that’s it, everything’s automatic. I remember at the start I thought it would be easy, but making something complex simple is exactly the opposite – it’s the hardest thing. But I did it because I remembered myself at the beginning, when I started with my first site, I wouldn’t have wanted to deal with a thousand settings and screens.
Why It’s Not Perfect (And That’s Actually the Best Thing About It)
Now, something I’m really proud of – it flags answers it wasn’t sure about for human review. Meaning, it doesn’t pretend to know everything. It has confidence but also knows when to raise its hand and say “wait, I’m not sure here.” And you see this in its management panel, which by the way is the most user-friendly in this whole chatbot world, not afraid to say it.
There are also funny cases where it gets enthusiastic and sells a service that doesn’t exist. I remember that, I laughed, but it flags it in the management panel because it wasn’t sure, for review, and you can dial down its creative thinking with a click. Just go into settings and tell it “be less creative,” and it immediately dries up a bit.
The Story That Made Me Realize This Actually Works
I have a client who installed it, and within the first hours he got inquiries. Wait, get this – he used to get an inquiry maybe once every two weeks, and this time as soon as he installed it, inquiries and purchases started flowing in. He called me all excited, I think he thought it was a bug or something… but no, it’s just people coming to the site, asking questions, and instead of leaving because there’s no one to answer them right then, the bot is there answering and moving them forward.
Why I Didn’t Go With Zendesk, HubSpot, or Intercom
Now, before I built this I checked out everything on the market. Zendesk Answer Bot, HubSpot Chatbot Builder, Intercom, ManyChat, all of them. And here’s what I found – they’re very, very complicated, you need courses to understand how to use them. Second, they’re not sales experts, they’re more built for support and service, but don’t really know how to gently push a deal forward. Third, they’re expensive, really expensive – you pay per conversation, per feature, it adds up to amounts that don’t make sense for a small or medium business. And fourth, they’re not smart enough – they work with fixed scripts, like a menu of “press 1 for… press 2 for…” and people hate that.
So I said to myself, I’m building something a business owner can install themselves in 5 minutes, that’s smart enough to learn their products on its own, that knows how to sell and not just answer, that’s priced reasonably even for a small business, and that knows when to say “I’m not sure, let a human check this.” And that’s how Tuki was born – the least parrot-like parrot there is.
So What Now?
I know this sounds like another product, another promise, but look – I built this because I needed it myself, I didn’t start from that. I invested a whole year, days and nights, my son doesn’t want to hear about it anymore, but I know it works because I’ve seen it work for me and for my first clients.
If you have an online store and what happened to me is happening to you – answering the same questions over and over, people coming to your site at 11 PM and leaving because there’s no one to answer them, missing opportunities simply because you don’t have enough manpower – then try Tuki. There’s a free trial, and if it doesn’t work for you, you can always turn it off. But I’m pretty sure you won’t want to.
Go to the site, install the plugin, and let it learn your products. Within hours you’ll see results, and if something’s unclear I’m here, like I always was. Except this time, Tuki is here in my place too.
