It Started in 2000

My story starts in 2000. I studied business administration with a specialization in marketing,
at a time when online marketing was barely a real industry. There were no advanced ad platforms,
no AI tools, no marketing automation systems, and no polished eCommerce funnels like we know today.

There was business. There was sales. There was marketing. And there was a lot of instinct.

Later, I joined AllJobs as VP of Business Development.
When I joined, we were around six employees. Within about two years, the company grew to roughly 70 people.
It was a real startup environment: fast, intense, hungry, messy, and exciting.
Everyone did everything. Every day felt like we were building something from scratch.

But as often happens when startups grow, the atmosphere changed.
The company became more structured, more corporate, and less like the startup I had joined.
After the company was acquired by a major media group, I felt it was time to move on.

I Left a Successful Company and Started a Software House Without Knowing How to Code

After AllJobs, I started a software house with a friend named Adi Cohen, who was an excellent developer.
We worked together for a few months, but we soon discovered that we had a very different vision.

He wanted us to build anything that involved code: desktop software, mobile apps,
custom systems, hardware-related programming, and everything in between.
I saw it differently.

I told him: choose one area where we can become specialists, and I will build a great business around it.
But if we do everything, we will never become excellent at anything.

When we realized we were not aligned, we separated.
I continued alone with a software house, without programming knowledge, but with experience in management,
sales, marketing, and business development.

I hired a developer and decided to focus on one thing:
building eCommerce websites.

When People Did Not Believe in Online Shopping

Today it sounds obvious, but back then many people did not believe online shopping would become mainstream.
When I spoke about eCommerce, I heard the same objections again and again:

• “Who would buy clothes without trying them on?”
• “How can someone order tomatoes without touching them first?”
• “People will never enter their credit card online.”
• “It sounds interesting, but it will never become a major market.”

I believed the opposite.

I believed eCommerce was not a trend. It was the future.
So I kept going. For about 15 years, I built online stores, worked with business owners,
and helped them not only launch websites — but actually sell.

I Watched Small Businesses Become Serious eCommerce Companies

Because I came from sales and marketing, many clients did not stop at website development.
After the store went live, they asked me to help with marketing, promotion, sales strategy,
customer journeys, and growth.

I had the privilege of seeing small businesses grow because of the internet.
Stores that started from home became real operations. Businesses that barely sold online at first
reached millions in annual online revenue.

I saw it happen again and again.
And at some point, one thought became impossible to ignore:

If I know how to build this for others, why don’t I build one for myself?

So I Built My Own Online Store

That is how Spider 3D was born — an online store in the 3D printer market.
It started small, like many good things do, but the business grew.

Very quickly, I found myself doing much more than managing a website.
I was selling, advising, explaining, comparing models, answering customers,
and helping people make a buying decision right before purchase.

A 3D printer is not a simple impulse product.
Sometimes it costs 8,000 shekels. Sometimes 15,000. Sometimes more.
Customers do not buy something like that without asking questions.
They want to know which model fits them, what the differences are, what materials they need,
whether it is right for their business, whether it is right for home use,
and what happens after they buy.

At first, I loved those conversations. I am a sales person.
I enjoy understanding the customer, asking the right questions, identifying the real need,
and helping someone make a confident decision.

But after hundreds and then thousands of conversations, something started to wear me down.

I Started Feeling Like a Parrot

I noticed that customers were asking the same questions again and again.
The same concerns. The same explanations. The same comparisons. The same decision points.

I answered patiently, because that is part of good selling.
But inside, I felt like I was repeating myself endlessly.

I felt like a parrot. Not because the customers were not important,
but because all of my knowledge was trapped inside my head,
and I had to repeat it manually in every single conversation.

That was when I realized this was not only my problem.
It was a problem almost every serious store owner eventually faces:
the business grows, the questions grow, the workload grows —
and the owner becomes the bottleneck.

Then AI Arrived

When AI started moving fast, I understood immediately:
this was the moment to clone my knowledge.

I did not want to build another chatbot that gives generic answers.
I wanted to build a real sales agent.
One that knows the products, understands the customer, asks questions,
identifies need, explains, recommends, and sells from a place of helping.

At the beginning of 2025, I started building the chatbot that would sell for me inside Spider 3D.
Very quickly, I realized this was not just a technical experiment.
It worked.

The agent could answer, explain, recommend, guide customers, and reduce real workload.
And then the obvious question appeared:

If this works for my store, why wouldn’t it work for every online store owner?

That Is How TukiAI Was Born

TukiAI was born from a simple idea:
take more than 20 years of experience in management, sales, marketing, and eCommerce,
and turn it into an AI agent that every WooCommerce store owner can use.

I did not want to build “another bot”.
I wanted to build an agent. A sales agent. A service agent. An AI worker for the store.

An agent that does not simply ask, “How can I help?”
An agent that actually cares about what the customer is trying to do.
What are they looking for? What matters to them? What is their budget?
What is the use case? Where are they hesitating?

Then, based on that understanding, it helps them buy.
Not by pushing. By helping.

That has always been my sales philosophy:
good selling is not pressure. Good selling is accurate help.

Then I Learned That Building SaaS Is a Completely Different Game

This is where I received a serious lesson.
Building something for your own store is one thing.
Building a SaaS product that needs to work for many store owners,
across different themes, plugins, languages, catalogs, checkout setups,
communication channels, and business rules — that is a completely different challenge.

I did not fully understand what I was getting myself into.
There were technical gaps, difficult decisions, frustrating moments,
unexpected complications, and more than a few times when giving up would have been easier.

I even had to temporarily give up several website languages so I could move faster and focus.
That was not easy, but it was necessary.
Sometimes, to build a good product, you need to remove noise and focus on what matters most.

I kept going until I was satisfied with the result.

What I Needed TukiAI to Do Differently

The first thing I cared about was that TukiAI would not be just an answer bot.
I wanted it to guide customers.

Customers do not always know what they need.
Sometimes they only know the problem they are trying to solve.
A good sales agent needs to understand that.
It needs to ask, listen, suggest, explain, compare, and guide.

That is why TukiAI is built around consultative conversations:
not “here is a product,” but “let’s understand what actually fits you.”

The second thing I cared about was a real win-win model.
I do not believe a store owner should pay a large amount before knowing whether the product works.
That is why TukiAI was built with a free pilot and flexible pricing options,
including a results-based model and a small fixed monthly plan.

The idea is simple:
if TukiAI helps you sell and save time, you continue.
If it does not, you should not feel trapped.

Not Only Sales — Also Post-Purchase Service

After I saw that TukiAI worked for sales, it became clear that the next step was service.
In a real store, the work does not end when the customer pays.

Customers want to add a note to an order. Update a shipping address.
Ask about delivery. Check whether two orders can be combined.
Understand what is happening with their shipment.

These tasks look small, but when they repeat dozens of times,
they drain the store owner and the team.

So we added advanced service capabilities to TukiAI:
assistance with order notes, change requests, post-purchase questions,
and repetitive support tasks that usually take time away from the store owner.

The Agent Also Works Across More Channels

Customers do not always contact the business only through the website.
They send messages on WhatsApp, Facebook, Instagram, and other channels.

That is why we added support for additional conversation channels,
so store owners can provide broader coverage without chasing every message manually.

The goal is not only automation. The goal is continuity:
a customer should receive a fast, useful, and consistent answer wherever the conversation starts.

The Store Owner Stays in Control

One of the most important things for me was transparency and control.
I do not believe in AI systems that become a black box.

So we added an app that allows the store owner to see conversations in real time,
understand what the customer asked, see what the AI agent answered,
and, when needed, take over the conversation and continue instead of the agent.

We also built a screen that clearly shows how much money TukiAI helped generate,
which orders came through the agent, and what the agent’s contribution was.

To me, if a system claims to create value, it should show that value in numbers.

The Next Step: A More Proactive AI Agent

For me, TukiAI is still at the beginning of the journey.
The vision is not only an agent that responds when someone asks a question.
The vision is an agent that becomes more proactive.

An agent that can identify opportunity.
An agent that understands when a customer is hesitating.
An agent that knows when to offer help at the right moment.
An agent that works on behalf of the store owner to sell more,
support better, and prevent missed opportunities.

That is the direction:
not another passive chatbot, but an AI agent that actually works for the store.

Now I Am Looking for the First Store Owners to Join

Today, TukiAI is in the final stretch of recruiting its first group of store owners.
I am looking for WooCommerce store owners who want to try it,
give honest feedback, and see whether an AI agent can change the way they sell and support customers.

If you also feel like you are answering the same questions again and again,
if you also feel like a parrot,
and if you are tired of losing time to repetitive conversations —
this was built for you.

You can start with no cost, no commitment, and no credit card.
Connect your store, let TukiAI learn your catalog, and see what happens in real customer conversations.

Only after the trial period, if you feel it truly helps your store,
you can decide whether to continue.

Final Thought

TukiAI was not born from an investor pitch deck.
It was born from the real exhaustion of a store owner.
From hundreds of repeated conversations.
From years of sales experience.
From the realization that you cannot grow a business if the owner is the bottleneck for every question.

For years, I helped others build successful online stores.
Then I built one for myself.
And when I realized that I had become the parrot of my own business,
I decided to build a different kind of parrot.

One that does not just repeat words.
One that understands, recommends, sells, supports customers —
and helps store owners get their time back.

That is TukiAI.

Want to See Whether TukiAI Fits Your Store?

Connect your WooCommerce store, let the agent learn your catalog,
and test through real customer conversations how much time it can save
and how many sales it can help generate.

Start a free pilot with TukiAI

Related Links

• TukiAI
• TukiAI Pricing
• How TukiAI Works
• AI Sales Agent for WooCommerce
• TukiAI FAQ
• Contact Us